Licensing Art & Photography 101

The most comprehensive guide to licensing in the industry

Licensing Art

Photography 101

The most comprehensive guide to licensing in the industry

The insider’s guide for artists and photographers

This New E-book edition is fully updated with many new sections. The MUST HAVE guide for anyone entering the Licensing Industry. The author, Michael R Woodward, takes you step by step through the process of licensing; from copyright control, record keeping, product categories, approaching clients, creating presentations that work, as well as valuable information about what to charge in terms of advances and royalty rates. The appendix includes many useful contacts: trade shows, manufacturers, publishers, trade publications, associations, trend information, a list of licensing agents and much more. The New sections includes several, detailed “How Too” articles on producing work for products, as well as Tips and tricks from successful professionals. The Michael R Woodward is an industry Veteran of over 40 years, initially running a successful stock agency and major photographic advertising studio.  He then started the very first Art Licensing Agency in Europe in 1979. His experience and knowledge of the industry is legendary. He continues to run (Out of the Blue Licensing) from his offices in Florida, Panama and Portugal. He also acts as a consultant to artists and photographers.