Consultancy Service

I offer a consultancy service to Artists, Photographers and Illustrators who are interested in creating, expanding or  evaluating the licensing of their designs for products. Building a presence in the industry is getting harder and harder as more and more artists enter the licensing arena. Some wish to create an “Art Brand” which is a very long process and one which should be carefully planned beforehand in terms of trademarks, logos and building a strong identity. However as more manufacturers see the significance of branding and the value it can add to the bottom line, a few companies, in particular greetings card publishers, are refusing to use artist’s logos – the logic being that they wish to promote their own “brand image’. This makes it increasingly difficult to promote new “properties”.

The industry has been facing many challenges over the past few years and even more so now as internet sales have had a huge impact on most industries as have cheap imports from China in the canvas giclee market. It is therefore imperative to create a plan which harnesses the changing landscape of business in
this volatile economy. Thousands of images are however licensed every day as manufacturers need new work.

“My role is to help you create the right work and present it to the right people in the right way.”

I don’t have any “magic” formulas or all the answers but I do have 40 plus years of experience in the licensing industry to offer. My aim is to take a cold hard look at what you are presently doing, evaluate what you are offering and eliminate what will not sell or doesn’t have enough commerciality to be successful, then point you in the right direction to hopefully produce work which sells.

I can offer ideas and suggestions in terms of what clients are looking for, and what trends and colors are important.

I will…
o Advise which trade shows to attend and exhibit at
o Help with or create licensing agreements
o Assist with contract issues
o Advise on Royalty rates
o Critique your design concepts, photography or artwork
o Evaluate all your activities to ensure you optimize your income
o Offer suggestions and send resource information

To schedule an appointment please call my office between 10am and 5pm (EST) Mon to Fri or use the form below to send me a direct email.

Please send a zip file showing the work that you are producing or a website link so I can look at your work. It will be useful if you also email me with a simple outline of your current activities and details of any licenses you have in place. Explain what you are trying to achieve so I can evaluate our consultation.

A typical consultancy takes approx two hours of my time-including up to an hour by phone.

A Consultation can save you weeks, even months of effort and expense trying to license work which just doesn’t “fit” in today’s market. If I feel your work simply isn’t of the type or standard required in the industry I will politely not accept the consultancy as I do not want to waste your money.

Book Consultancy
Please request a date at least 7 days from today. we reserve the right to rearrange appointments. This will usually happen no later than 3 working days of us receiving your enquiry.
Please let us know more about your required consultation
If you would like to pay for the consultancy in advance to secure your place you can pay now and we will review your work. We reserve the right to refund the money minus a $25 administration fee if we feel our services are not correct for you.
$ 0.00



Licensing Art & Photography 101 is the most comprehensive guide to licensing in the industry. Full of insiders, tips, Contacts, resources and How too's. This is the long awaited second edition of the E-Book from Michael r Woodward fully updated for 2018.

Subscribe to find out more...

We don't share your information with any third parties.

All data is stored securely by Art & Photography 101 Licensing.