Articles

BUILDING A LICENSING PROGRAM

BUILDING A LICENSING PROGRAM

BUILDING A LICENSING PROGRAM ©2018 Michael Woodward Many artists have earned substantial incomes from licensing. The following is a list of the top revenue earners from the past. Marjolein Bastin Thomas Kinkade Jim Shore Paul Brent Susan Winget Flavia Mary Engelbreit...

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LICENSE AGREEMENTS

LICENSE AGREEMENTS

  LICENSE AGREEMENTS ©2018 Michael Woodward Every license needs to be some form of written agreement stating the precise terms you are granting to the Licensee (the Client). Firstly you have to ascertain the following:  The usage i.e. what product or products...

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TRENDS AND HOW IT AFFECTS YOUR WORK

TRENDS AND HOW IT AFFECTS YOUR WORK

  TRENDS AND HOW IT AFFECTS YOUR WORK ©2018 Michael Woodward It’s amazing how many submissions are sent to publishers and manufacturers by artists who have given no thought whatsoever to the content of the work and the needs of the company receiving it. Each...

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THE CLIENT’S NEEDS AND PRESENTATIONS

THE CLIENT’S NEEDS AND PRESENTATIONS

  THE CLIENT’S NEEDS AND PRESENTATIONS ©2018 Michael Woodward Presentations should be prepared with the client’s “needs” in mind.  This sounds simple but it’s not as straight forward as it first appears.  However, before you do anything you must understand the...

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COPYRIGHT AND THE NEED TO REGISTER

  COPYRIGHT AND THE PROS AND CONS OF REGISTERING ©2018 Michael Woodward Understanding the basic rules regarding copyright and what it means is essential. The ownership of copyright is how intellectual property rights come into existence. These rights are the key...

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THE LICENSING AND PUBLISHING INDUSTRY TODAY

THE LICENSING AND PUBLISHING INDUSTRY TODAY

THE LICENSING AND PUBLISHING INDUSTRY TODAY ©2018 Michael Woodward My name is Michael Woodward. I began licensing photography in 1974, and formed the first Art Licensing Company in England in 1979.  I would like to teach you what I have learned over the past 40 years....

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THE INSIDERS GUIDE TO THE LICENSING INDUSTRY

Licensing Art & Photography 101 is the most comprehensive guide to licensing in the industry. Full of insiders, tips, Contacts, resources and How too's. This is the long awaited second edition of the E-Book from Michael r Woodward fully updated for 2018.

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